Alastair Haigh | Rullion

Differentiation through Thought Leadership

CAPTURE | 09:00 - 10:15

Thought leadership: the key to engaging with clients and prospects

Synopsis

In today’s market, thought leadership is key to engaging with potential or existing clients. We explore how this can be included as part of your company’s strategy so that when it comes to submitting that must-win tender, you are already ahead of the game in engaging with your target audience, significantly increasing your chance of success.
Learn how to stand out from your competition through becoming your target client’s go-to provider of insight, in many different formats, long before a tender is even released. And most importantly, understand how to position yourself as a credible and reliable partner to increase your bid success rate.