Sarah Hinchliffe | I⁴ Consultancy and Design Ltd


CAPTURE | 14:15 - 15:30

Delegates will be able to express value in their proposals more extensively and more creatively as a result of this interactive session.


We need to entice each prospect to fall in love with us from early in the buying process. We need to catch their eye, shape their business future and gain their trust. By the time we deliver our proposal, we want them to love us enough to spend the lifetime of a contract with us. So, our sales conversations and our proposal copy need to be persuasive, which means we need to be engaging, credible and clear.
Enjoy a journey through top tips for persuasive dialogue to seduce your customer in person and on the page.


Sarah Hinchliffe has over 30 years' selling experience from field sales through to director level. Trained in leading sales methodologies, Sarah then attended Shipley bid training and never looked back. She realised that producing well-written, professionally presented business documents, combined with organising people within tight deadlines, played to her natural skills. Now a freelance bid professional and certified Shipley trainer, Sarah is passionate about building compelling proposals that captivate their readers. She is also committed to bridging the gap between sales teams and proposal teams - a theme she developed through her on-going series of articles in ‘Winning Edge’ that earned her APMP Professional status.